Networking is one of those buzzwords that makes everyone identify as an introvert because we just don't always like putting ourselves out there.
The feeling is understandable, and trust me when I say you're not alone if networking isn't really your bag. But what if I could give you the blueprint to make networking easy for you?
Let's start with a definition :
Networking in the human relations sense refers to the practice of establishing connections, typically within your field, with the aim of forming long lasting relationships. These relationships typically provide access to opportunities when the need arises.
Think of it in the same way you form connections via social networks. You gain followers on Instagram and add friends on Snapchat, the criteria you'd apply here to the followers you want to connect with ring true with networking.
So what criteria should you consider when networking?
Well ideally, you want to connect with people who…
- Work at your target companies . The key to effective networking is understanding that it's about quality, not quantity. If you know you're interested in a firm with a large Africa Practice because you want to work in emerging markets, why are you focused on connecting with a partner at a firm that specialises in national UK deals? Targeting the right people will give you a better idea of the work environment and culture as well as how to get a job there.
- Are in your profession or ideal role . This isn't to say that you can't network with a QC, or anyone else for that matter, if your aspiration is to become a solicitor. But again, you should be conscious of what your goals are so you can prioritise those first. Networking can be a tiring action when done effectively, so you don't want your first conversation with a partner at your dream commercial firm to be after you're now tired from amazing networking conversations with barristers at a criminal chamber. This will give you an idea on the day-to-day duties and responsibilities and the kind of skills or talent required to be successful at that particular role.
- You admire and want to learn from. Having access to real models is one of the best ways to learn in my opinion. These are people whom you can ask for valuable advice and insight to help motivate you as they act as reflections of your future self.
- Are involved with recruiting and hiring . Networking with people ahead of you in your field is key. But it's also important to network with the people who will be hiring you. They determine whether you’re a fit candidate to go through the interview process of a company or employer.
- Are well connected . In other words, people who have already built a vast network of people. This is generally what makes your networking effective as it taps you unto a 2nd level network.
- Are decision makers/influencers . Alongside recruiters, there will be particular people in each company who manage the graduate/recruitment programme, and are instrumental to the decision making process. Otherwise known as people who are in senior or executive levels in the company hierarchy. It's great, if you can, to connect with these people to find out what makes a good candidate from their perspective.
- Enjoy meeting and helping people . Networking can be scary so it generally feels better to network with people who are open to helping. These are people who have indicated that they’re “open to connect” on their profiles, or have specifically stated at their events that they are happy to connect. When you meet them in person, they exude an aura of friendliness and approachability.
So what's the blueprint for networking?
Whether you're networking virtually or in-person, there are a few "must dos" that will help you make the most of the experience.
- Introduce yourself. It may sound obvious, but you'd be surprised at the number of people who walk right up to strangers and start talking as if they are long lost friends. A good starting point is mentioning your name and what stage you are at e.g. " Hi [x], my name is Steph and I am a first seat trainee in the debt finance team ."
- Ask questions. Use open-ended questions to keep the conversation going e.g. how they got their current job role or what their experience at the company has been like so far. For a consolidated pack of great questions to ask while networking, follow @successwstephuk on Instagram,
- Make a connection. Networking isn't just about your bottom line. The person you're networking with is human too. Ask them about their hobbies and form a natural connection over something you have in common.
- Explain your future goals. Let them know what you would like to do in the future e.g. if you would like to join a particular industry after education. This will help them contextualise what future support they can offer once you are part of their network, and help them keep you in mind for future opportunities.
- Exit gracefully. This is often the hardest part of networking, so I'll also put together a guide of useful exit lines on @Successwstephuk on Instagram. Generally, it's useful to suggest a future meeting or ask for a business card/contact information.
Hopefully you've found this useful, and as ever, there's always more on my Instagram: @Successwstephuk.